Producer responsibility
Axfood: ”We will get more packaging that can be recycled”
Axfood is one of Sweden's largest players in the grocery trade and for them, according to Åsa Domeij, sustainability manager at Axfood, there was no doubt that it was precisely NPA, which they would join.
– NPA is a large, strong and, not least, serious actor who really wants to work with circularity seriously. It is our hope that NPA will become a leading force in material recycling and an important player against politics. They can also be a leading force and keep track of what is happening in other countries and learn from it.
What are your thoughts on the new regulation, what do you think it will lead to?
– We will get more packaging that can be recycled. In addition, I think we will get better at source sorting both in households and in our stores. The new legislation will also act as an incentive to reduce food waste so that we reach our target of halving it by 2025.
What concrete help do you at Axfood hope to get from NPA?
– We have raised an issue that we need to receive information on a detailed level about all the changes that are taking place, with Svensk Dagligvaruhandel, which is one of NPA’s owners. Therefore, we are currently planning seminars and webinars for the industry and hope to implement them together with the NPA.
This article is part of NPA Magasin
More Producer responsibility
The Swedish Environmental Protection Agency hosts a webinar series on PPWR
On three occasions in April, the Swedish Environmental Protection Agency invites you to a webinar series on how PPWR affects you as a manufacturer or producer. This is a great opportunity to receive information directly from the responsible authority. You do not need to register for the webinars – simply join using the link provided on the information pages below.
New EU Requirements for Packaging Labelling
The EU’s new Packaging and Packaging Waste Regulation (PPWR) introduces stricter requirements for the labelling of packaging. Harmonised sorting labels will be implemented across the entire EU. The approval process for the proposed labels is currently underway.
CEO of recycling company Näringslivets Producentansvar to step down in autumn 2026
Helena Nylén, CEO of the recycling company Näringslivets Producentansvar, has decided to hand over the role to a new CEO, with the transition planned for autumn 2026. During her five years as CEO, she has led the transformation from Förpacknings- och tidningsinsamlingen (FTI) to Näringslivets Producentansvar (NPA) and laid the foundation for an entirely new business model within Sweden’s reformed extended producer responsibility system.