Producer responsibility
Axfood: ”We will get more packaging that can be recycled”
Axfood is one of Sweden's largest players in the grocery trade and for them, according to Åsa Domeij, sustainability manager at Axfood, there was no doubt that it was precisely NPA, which they would join.
– NPA is a large, strong and, not least, serious actor who really wants to work with circularity seriously. It is our hope that NPA will become a leading force in material recycling and an important player against politics. They can also be a leading force and keep track of what is happening in other countries and learn from it.
What are your thoughts on the new regulation, what do you think it will lead to?
– We will get more packaging that can be recycled. In addition, I think we will get better at source sorting both in households and in our stores. The new legislation will also act as an incentive to reduce food waste so that we reach our target of halving it by 2025.
What concrete help do you at Axfood hope to get from NPA?
– We have raised an issue that we need to receive information on a detailed level about all the changes that are taking place, with Svensk Dagligvaruhandel, which is one of NPA’s owners. Therefore, we are currently planning seminars and webinars for the industry and hope to implement them together with the NPA.
This article is part of NPA Magasin
More Producer responsibility

NPA refunds surplus packaging fees
As we approach the closure of the first half of 2025, the producer responsibility organisation Näringslivets Producentansvar (NPA) concludes that the invoiced packaging fees have exceeded the actual costs of collection and recycling. We are therefore refunding the surplus to our customers – in line with our non-for-profit business model.

Reply: producers should finance efficient collection, not household missorting
When Conny Udd and Jan Ridfeldt, CEOs of Tekniska Verken and Umeå Energi, argue that producers should replace sorted packaging waste, they miss a crucial principle: residual waste is a municipal responsibility. This is written by Henrik Nilsson, head of business development and community relations at Näringslivets Producentansvar, Henrik Oxfall, responsible for plastic issues at IKEM, and Mattias Philipsson, CEO of Svensk Plaståtervinning, in a reply in Aktuell Hållbarhet.

Hello, Magnus Sandström!
As the largest producer responsibility organization, NPA has a responsibility to provide so-called collection points throughout Sweden. Here, companies can drop off packaging waste generated in their operations free of charge. The collection points are financed through the packaging fees for non-private use paid by producers.