Videos and webinars
Information about the Packaging and Packaging Waste Regulation
PPWR is an upcoming EU regulation that sets new requirements to reduce and prevent the amount of packaging waste in the EU. In this video we go over the goals of PPWR and summarise what the main changes will be and when they will be implemented.
The PPWR (Packaging and Packaging Waste Regulation), which is formally expected to be decided in the EU Parliament at the end of 2024, is a regulation that sets new requirements to reduce and prevent the amount of packaging waste in the EU. The regulation shall, among other things, ensure that all packaging on the European market is recyclable or reusable.
In order for you as a producer to get a better understanding of what this means for you, we have recorded a short video to go through the goals of PPWR and summarise what the main changes will be and when they will be implemented.
Speakers:
Henrik Nilsson, Head of Business Development & Public Relations at Näringslivets Producentansvar
Agenda:
- Why PPWR?
- The goals of PPWR
- The mail changes:
- Design for recycling
- Packaging minimisation
- Minimum recycled content
- New packaging prevention targets
- Labeling
- Reuse and refill
- Definition of producer
- Timeline for changes
The PPWR is expected to be formally decided at the end of 2024. We therefore reserve the right for any changes that may occur due to changes in the final legislation.
More Videos and webinars
Why is it so important that each packaging material can be source‑separated and recycled in clean material streams?
The answer is that, for packaging to be considered suitable for high-quality material recycling, the materials must be easy to separate. Materials should not be mixed or contaminated by other material types and should preferably be made from mono-materials. Watch the film to learn what to consider when designing packaging for maximum material recycling.
Why was NPA founded, and what does producer responsibility mean?
Listen to interviews with Helena Nylén, CEO of NPA, Karin Brynell, CEO of Swedish Food Retailers Federation, Einar Ahlström, materials specialist at NPA, and Elna Hallgard, Head of Packaging Development at Orkla Foods, as they share their perspectives on producer responsibility. They talk about how NPA was founded, what producer responsibility means, and what to consider when designing packaging.
Will you become a producer on August 12th?
On August 12, 2026, the PPWR will begin to apply in practice, and the definition of who is considered a producer will change. In this video, Henrik Nilsson provides a brief overview of what this change will entail. For those who will become producers of private label products on August 12, NPA can now provide a power of attorney form that authorises the filler to report on behalf of the trademark owner