
There's a difference between recycling and recycling
We work hard so that your packaging can become packaging again. Näringslivets Producentansvar helps you with the circular journey of your packaging and supports you in your responsibility as a producer.
Benefits of being an NPA customer
At NPA, all producers are treated equally. As a customer, you receive the same fees and terms regardless of company size. Our pricing is clear and transparent – you never pay more than absolutely necessary. Our focus is on driving the development toward circular and high-quality material recycling.
Traceable recycling and circular flows
We strive to drive development towards circular and traceable material recycling. We follow our customers’ packaging after use and how much is recycled. We know how you as a producer can affect the recycling rate.
We help you with your responsibility
- Services that ensure you meet the new requirements for all types of material covered by the ordinance.
- Smooth processes and systems for reporting to the Swedish Environmental Protection Agency.
- Traceability – we follow your packaging after source sorting.
- Your plastic packaging gets the chance to be recycled at Swedish Plastic Recycling’s new recycling facility Site Zero – the world’s largest and most modern facility for plastic recycling.
- A strong ownership sphere – Increased member benefits and influencing opportunities
Counseling in whatever way suits you best
- Support in packaging design for increased reuse and recycling of your packaging and reduced littering.
- Consulting in design for recycling, reporting and legal requirements.
- Access to our unique expertise and many years of experience.
- We keep track of changes in legislation. We remind you and check the quality – so you don’t have to.

The packaging and packaging waste regulation
We support you with the PPWR and upcoming requirements
The EU Packaging and Packaging Waste Regulation (PPWR) aims to reduce packaging waste, increase circularity, and promote the EU internal market. As our customer, you have access to advice and guidance on current legislation and upcoming requirements, as well as a brief introduction to the regulation. Our materials specialists and key account managers are here to help you!

Sharing knowledge
Videos and webinars
At Näringslivets Producentansvar, we are experts on recycling – we are happy to share our expertise with you as a producer through webinars, instructional videos and short films about everything from packaging fees and how to report your packaging volumes, to upcoming changes in legislation and how you can design your packaging for increased circularity.

Newsletter
Newsletter for you as a customer
If you are affiliated to us, you will receive our newsletter ”News update for companies with producer responsibility”, which is published a few times a year. The newsletter contains current information and updates related to legislation, our offer, fees, and reporting.
If you’re not receiving our newsletter, please contact us!
Key account managers
Contact us!

Björn Andersson
Team Manager Salesbjorn.andersson@npa.se072-700 24 99

Carina Manestam
Key Account Managercarina.manestam@npa.se070-886 79 85

Mats Nahlbom
Key Account Managermats.nahlbom@npa.se070-231 01 24

Anssi Lehtevä
Key Account Manageranssi.lehteva@npa.se070-284 78 93

Hanna Samuelsson
Key Account Manager (parental leave)producer@npa.se08-566 144 49









