Hello Isa Lybeck Sköld, NPA’s new Team Manager Key Accounts

Hello Isa, and a very warm welcome to NPA. Where did you join us from, and what have you done previously?
– Thank you! I most recently worked at RISE Research Institutes of Sweden, where I was a manager for experts and researchers working in different parts of the packaging value chain. My most recent role was as Team Manager for Packaging Systems, covering areas such as food contact materials, life cycle assessment, material-related issues and, above all, a focus on the PPWR. Before joining RISE, I worked at Lidl Sweden in various roles, most recently as Team Manager for Packaging and Translation.

Why did you choose to join NPA?
– I was interested in the role, which was a good match for my background, and I got a positive impression of the organisation during the interview process. NPA plays an important and influential role in the packaging industry, and I look forward to being part of it.

What is your view of NPA and our mission?
– NPA is a key player, and I feel that the organisation has really stepped up to help all the producers who have been grappling with the PPWR over the past year. There is strength in the fact that we are owned by industry organisations, which means that we have an ongoing dialogue about what they – and therefore our customers – consider important to get from their producer responsibility organisation.

What is the most common question you get when you tell people about your job?
– Most people are not familiar with producer responsibility and what it means, so I usually start by explaining why we exist. Most people do, however, have some connection to packaging and collection, so from there the questions can cover all sorts of things, such as property-near collection, empty space in transport packaging or the tab you tear off under a ketchup cap.

What issue do you think should be discussed more in our industry?
– For a while, there was a lot of discussion about the importance of collaboration throughout the packaging value chain in order to create more sustainable solutions in practice. However, I feel that most people have – understandably – been fully occupied with getting an overview of the PPWR and what it means for each of them. With the requirements coming into force in 2030, I believe it will be important to join forces again to tackle the individual challenges.

Thank you, Isa, and best of luck with your new challenges!