News

On three occasions in April, the Swedish Environmental Protection Agency invites you to a webinar series on how PPWR affects you as a manufacturer or producer. This is a great opportunity to receive information directly from the responsible authority. You do not need to register for the webinars – simply join using the link provided on the information pages below.

The EU’s new Packaging and Packaging Waste Regulation (PPWR) introduces stricter requirements for the labelling of packaging. Harmonised sorting labels will be implemented across the entire EU. The approval process for the proposed labels is currently underway.

Listen to interviews with Helena Nylén, CEO of NPA, Karin Brynell, CEO of Swedish Food Retailers Federation, and Einar Ahlström, materials specialist at NPA, as they share their perspectives on producer responsibility. They talk about how NPA was founded, what producer responsibility means, and what to consider when designing packaging.

On August 12, 2026, the PPWR will begin to apply in practice, and the definition of who is considered a producer will change. In this video, Henrik Nilsson provides a brief overview of what this change will entail. For those who will become producers of private label products on August 12, NPA can now provide a power of attorney form that authorises the filler to report on behalf of the trademark owner

Helena Nylén, CEO of the recycling company Näringslivets Producentansvar, has decided to hand over the role to a new CEO, with the transition planned for autumn 2026. During her five years as CEO, she has led the transformation from Förpacknings- och tidningsinsamlingen (FTI) to Näringslivets Producentansvar (NPA) and laid the foundation for an entirely new business model within Sweden’s reformed extended producer responsibility system.

Näringslivets Producentansvar (NPA) is today presenting 19 reform proposals across five areas to increase the material recycling of packaging in Sweden.