Today, 3 November, NPA is attending Pack Point Nordic in Malmö, an annual conference bringing together experts, developers and decision-makers from across the packaging value chain. Pack Point Nordic is an important forum for exchanging experiences, discussing current challenges and driving key issues forward within the packaging industry.

The EU's new rules for harmonised labelling of packaging are delayed. According to the European Commission's updated timetable, the rules are not expected to be ready until the second quarter of 2027. The delay means that the date when labelling will become mandatory can also be postponed.

This year, Pack for the Future in Oslo is being organized by Grønt Punkt Norge in collaboration with Näringslivets Producentansvar. The event aims to showcase existing solutions to packaging challenges and help producers prepare for upcoming requirements. Ingrid Öberg Månsson, a materials specialist, shares more details about the event.

Great Earth was named Packaging of the Year 2025 when the award was presented for the first time at the Recycling Gala. The company won for its innovative cellulose fibre closure. The category is sponsored by Näringslivets Producentansvar.

The answer is that, for packaging to be considered suitable for high-quality material recycling, the materials must be easy to separate. Materials should not be mixed or contaminated by other material types and should preferably be made from mono-materials. Watch the film to learn what to consider when designing packaging for maximum material recycling.

The Government Offices are currently working on how the EU’s new Packaging and Packaging Waste Regulation will be implemented in Sweden. In an opinion piece in Aktuell Hållbarhet, we urge the government to address the weaknesses in the system.

The new series of standards for the recycling of plastic packaging is now available, although practical application will not begin until 2030. Our materials specialists, Love Pallon and Einar Ahlström, have participated in the Swedish standardisation work within a SIS expert group.

The Packaging and Packaging Waste Regulation (PPWR) affects the entire packaging industry. When it comes to recyclable packaging, there is a lot that producers and manufacturers must take into account, before 2030. Even though the legislation is not yet fully finalised, the transition must begin now. Näringslivets Producentansvar, together with six other producer responsibility organisations in Europe, is therefore launching a joint guide to safe design choices for plastic packaging, supporting producers in their packaging design decisions.

Our advisory approach to design for recycling is based on how recyclable a packaging material is, regardless of the material type. We do not advocate one material over another. As a producer, you can assess the recyclability of a packaging material using our clear criteria and design guidelines. The aim is to contribute to increased material recycling of packaging, resulting in more circular material flows and reduced need for virgin raw materials.

As additional requirements and regulations for packaging and producers are introduced within the framework of the new Packaging and Packaging Waste Regulation within the EU (PPWR), it is important for NPA to be involved in the development of upcoming standards for recycling packaging.

LUMENE, a leading Nordic beauty brand specialised in skincare, face makeup and colour cosmetics, has made a commitment towards a more sustainable future, something that is visible in their recently launched 50 ml moisturiser jars.

Pågen is Sweden's leading bakery in packaged fresh bread, yeast, coffee bread, rusks, sausage and hamburger bread. They have around 30 different breads in their range, with brands such as LingonGrova, Levain and Hönö. In total, Pågen bakes around 50 different products and their bread is sold in Sweden, Denmark, Finland, Norway, Iceland and Germany.