Design for recycling
ICA shows the way with packaging strategy
More actors need to take a comprehensive approach to the packaging that is put on the market in Sweden. Through clear and strategic work for sustainable packaging solutions, the company's transition to a circular economy can be facilitated. Therefore, we are happy to see that our customer ICA Sverige has now released its packaging strategy for private label goods and made it available for everyone to be inspired by.
The strategy is intended to function as a guide that aims to provide an overall picture of how ICA works with sustainable packaging on private label goods in the short and long term. Sustainable packaging is a complex issue and the guide aims to make it easier for the organization to take responsibility and make decisions internally.
Five points from the strategy we want to highlight:
- Enable the consumer to make good choices – for example by using labeling that facilitates sorting
- Facilitate recycling – remember to design for recycling from the start
- The packaging’s function when it comes to the product’s durability and contribution to reduced food waste
- Material innovation and packaging functions that facilitate recycling and reduce food waste are a leading example
- The goals that all private label consumer packaging is recyclable into new materials in 2025 and that by 2030 exclusively comes from renewable or recycled raw materials
The strategy is summarized in ICA’s golden rules
- Minimize
- Recycling & circular goal
- Facilitate the customer
- Holistic view
We are convinced that the packaging strategy is an important step on the way towards ICA Sweden’s plastic goals and towards a more circular Sweden.
Download ICA’s packaging strategy (in Swedish)
Are you going to Pack Point Nordic on April 24? Don’t miss Karin Jawerth, Packaging Manager ICA Private Label, who will talk about the strategy on stage.
We are curoius to know more about what initiatives exist in the industry and how you work to contribute to reaching the recycling targets – please contact your customer manager or kommunikation@npa.se with your example
More Design for recycling
Why is it so important that each packaging material can be source‑separated and recycled in clean material streams?
The answer is that, for packaging to be considered suitable for high-quality material recycling, the materials must be easy to separate. Materials should not be mixed or contaminated by other material types and should preferably be made from mono-materials. Watch the film to learn what to consider when designing packaging for maximum material recycling.
Access to the new series of standards for plastic packaging
The new series of standards for the recycling of plastic packaging is now available, although practical application will not begin until 2030. Our materials specialists, Love Pallon and Einar Ahlström, have participated in the Swedish standardisation work within a SIS expert group.
Guide supports producers in making informed design choices för plastic packaging
The Packaging and Packaging Waste Regulation (PPWR) affects the entire packaging industry. When it comes to recyclable packaging, there is a lot that producers and manufacturers must take into account, before 2030. Even though the legislation is not yet fully finalised, the transition must begin now. Näringslivets Producentansvar, together with six other producer responsibility organisations in Europe, is therefore launching a joint guide to safe design choices for plastic packaging, supporting producers in their packaging design decisions.