Design for recycling
ICA shows the way with packaging strategy
More actors need to take a comprehensive approach to the packaging that is put on the market in Sweden. Through clear and strategic work for sustainable packaging solutions, the company's transition to a circular economy can be facilitated. Therefore, we are happy to see that our customer ICA Sverige has now released its packaging strategy for private label goods and made it available for everyone to be inspired by.
The strategy is intended to function as a guide that aims to provide an overall picture of how ICA works with sustainable packaging on private label goods in the short and long term. Sustainable packaging is a complex issue and the guide aims to make it easier for the organization to take responsibility and make decisions internally.
Five points from the strategy we want to highlight:
- Enable the consumer to make good choices – for example by using labeling that facilitates sorting
- Facilitate recycling – remember to design for recycling from the start
- The packaging’s function when it comes to the product’s durability and contribution to reduced food waste
- Material innovation and packaging functions that facilitate recycling and reduce food waste are a leading example
- The goals that all private label consumer packaging is recyclable into new materials in 2025 and that by 2030 exclusively comes from renewable or recycled raw materials
The strategy is summarized in ICA’s golden rules
- Minimize
- Recycling & circular goal
- Facilitate the customer
- Holistic view
We are convinced that the packaging strategy is an important step on the way towards ICA Sweden’s plastic goals and towards a more circular Sweden.
Download ICA’s packaging strategy (in Swedish)
Are you going to Pack Point Nordic on April 24? Don’t miss Karin Jawerth, Packaging Manager ICA Private Label, who will talk about the strategy on stage.
We are curoius to know more about what initiatives exist in the industry and how you work to contribute to reaching the recycling targets – please contact your customer manager or kommunikation@npa.se with your example
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