Good examples

LUMENE, a leading Nordic beauty brand specialised in skincare, face makeup and colour cosmetics, has made a commitment towards a more sustainable future, something that is visible in their recently launched 50 ml moisturiser jars.

Pågen is Sweden's leading bakery in packaged fresh bread, yeast, coffee bread, rusks, sausage and hamburger bread. They have around 30 different breads in their range, with brands such as LingonGrova, Levain and Hönö. In total, Pågen bakes around 50 different products and their bread is sold in Sweden, Denmark, Finland, Norway, Iceland and Germany.

Lidl is reducing the amount of packaging material by introducing plastic-free cucumbers in selected stores. Thanks to a thin plant-based cover, Lidl, in collaboration with Saveggy and the producer Sydgrönt, has reduced the use of packaging material without compromising the quality and durability of the product.

Littering is one of the biggest social problems of our time. And even though it is illegal to litter in Sweden, we find litter everywhere - in the sea, in cities, on high mountain tops and everywhere in between. Much of the rubbish is packaging from the things we eat and drink. Now Håll Sverige Rent and Näringslivets Producentansvar are launching a guide that will help producers and packaging developers to include the littering perspective already in the design phase of packaging.

The packaging's most important task is to protect its contents, but they must also be easy to empty and recycle. - It is more complex than you might think, says Karin Jawerth, Packaging Developer at ICA.

Packaging changes does not always have to be very extensive to make a difference, the most important thing is to start somewhere and follow a set plan. We had a talk to Henrika Peltola, Sustainability Manager, Danone Nordics & Baltics, about the design change of Danone’s Actimel multipack, that is now sleeveless.

Just over 30 percent. That's how big the difference in CO2-emissions is between a plastic packaging that is incinerated and that which is recycled at Site Zero in Motala. - A real win for the environment, but also financially, says Mattias Philipsson, CEO of Svensk Plaståtervinning.

More actors need to take a comprehensive approach to the packaging that is put on the market in Sweden. Through clear and strategic work for sustainable packaging solutions, the company's transition to a circular economy can be facilitated. Therefore, we are happy to see that our customer ICA Sverige has now released its packaging strategy for private label goods and made it available for everyone to be inspired by.