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CEO of recycling company Näringslivets Producentansvar to step down in autumn 2026
Helena Nylén, CEO of the recycling company Näringslivets Producentansvar, has decided to hand over the role to a new CEO, with the transition planned for autumn 2026. During her five years as CEO, she has led the transformation from Förpacknings- och tidningsinsamlingen (FTI) to Näringslivets Producentansvar (NPA) and laid the foundation for an entirely new business model within Sweden’s reformed extended producer responsibility system.“During her time as CEO, Helena has done an outstanding job for NPA. She played a decisive role in building the organisation and established a new company structure in record time. In just 18 months, a fully operational organisation was created, together with the Board and employees, in a completely new landscape for packaging producers. Since then, she has successfully developed and consolidated the company and will hand over a financially stable business with a robust organisation to her successor,” says Bengt Lagerman, Chairman of the Board of NPA.
NPA began its operational activities on 1 January 2024, when responsibility for the collection of packaging waste was transferred from FTI to Sweden’s municipalities. Today, the company has more than 9,000 affiliated producers and a market share of approximately 90 percent. Under Name Name’s leadership, NPA has developed new IT systems and services that are now used by large parts of the value chain.
Through the approximately SEK 4 billion in packaging fees paid annually by producers, NPA finances municipal collection as well as the logistics and recycling processes that handle more than 500,000 tonnes of packaging waste each year. The company has a clear objective: that all packaging should be capable of being materially recycled.
“I have had the privilege of leading NPA through a unique and extensive transformation within the Swedish waste and recycling sector. I am deeply grateful for the trust placed in me to build and develop the organisation together with the Board and our employees. It has been both challenging and immensely rewarding. Now the time is right to hand over responsibility for the next phase of the company’s development,” says Helena Nylén.
The recruitment process for a new CEO has been initiated in cooperation with Navigio. Helena Nylén will remain in the role as CEO until autumn 2026.
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Anders Svensson Appointed New Chair of the Board at NPA
Anders Svensson has been appointed as the new Chair of the Board of Directors of Näringslivets Producentansvar (NPA). He succeeds Bengt Lagerman and brings extensive experience from both the retail sector and the wider business community.
Almost a fifth is missorted in packaging collection
The 2025 waste composition analyses show that almost a fifth, 18 percent, of the material that Näringslivets Producentansvar collects from the municipalities is missorted. This concerns packaging that is left in the wrong recycling bin, but also waste that is not packaging. Missorting deteriorates the quality of the material and can lead to less material being recycled.
Why is it so important that each packaging material can be source‑separated and recycled in clean material streams?
The answer is that, for packaging to be considered suitable for high-quality material recycling, the materials must be easy to separate. Materials should not be mixed or contaminated by other material types and should preferably be made from mono-materials. Watch the film to learn what to consider when designing packaging for maximum material recycling.