Videos and webinars
Why was NPA founded, and what does producer responsibility mean?
Listen to interviews with Helena Nylén, CEO of NPA, Karin Brynell, CEO of Swedish Food Retailers Federation, and Einar Ahlström, materials specialist at NPA, as they share their perspectives on producer responsibility. They talk about how NPA was founded, what producer responsibility means, and what to consider when designing packaging.
”We always keep the producer’s perspective in everything we do.” – Helena Nylén
Listen to Helena Nylén, CEO of Näringslivets Producentansvar, talk about the purpose of producer responsibility for packaging and what your company needs to do to meet its obligations. She also highlights the expertise, support, and work that NPA provides on behalf of producers.
English subtitles are available as an option.
“It is reasonable that producers are responsible for the entire loop.” – Karin Brynell
Listen to Karin Brynell, CEO of Swedish Food Retailers Federation, talk about the background to the establishment of NPA. She highlights both the importance of taking producer responsibility and the principles behind how NPA’s packaging fees are determined.
English subtitles are available as an option.
“High‑quality circular material recycling is a priority for us and our customers.” – Einar Ahlström
Listen to Einar Ahlström, materials specialist at NPA, explain what support we can offer your company in fulfilling your producer responsibility, and how the choices you make already in the design process can influence whether your packaging can be material‑recycled – and whether it can be recycled in a circular way.
English subtitles are available as an option.
Get to know us better – This is Näringslivets Producentansvar
Curious about the purpose of producer responsibility for packaging, what we at Näringslivets Producentansvar do, and how your company can get support? This video explains, among other things, our role in the system and how your company can receive guidance on navigating regulations, packaging design, and sustainability requirements.
More Videos and webinars
Will you become a producer on August 12th?
On August 12, 2026, the PPWR will begin to apply in practice, and the definition of who is considered a producer will change. In this video, Henrik Nilsson provides a brief overview of what this change will entail. For those who will become producers of private label products on August 12, NPA can now provide a power of attorney form that authorises the filler to report on behalf of the trademark owner
Advent calendars – packaging or product?
Listen as Anssi Lehtevä, Key Account Manager at NPA, explains the difference between four common types of advent calendars and which ones you, as a producer, need to report in your packaging volumes.
Webinar: How will Sweden reach the recycling targets for packaging by 2030?
Malin Forsgren from 2050 Consulting summarizes the report 'Recycling targets for packaging 2030 – How do we reach them?', highlighting the key findings, conclusions, and recommendations. She also provides a clear picture of the current situation and outlines what we need to do together to contribute to increased recycling.