Videos and webinars
Why was NPA founded, and what does producer responsibility mean?
Listen to interviews with Helena Nylén, CEO of NPA, Karin Brynell, CEO of Swedish Food Retailers Federation, Einar Ahlström, materials specialist at NPA, and Elna Hallgard, Head of Packaging Development at Orkla Foods, as they share their perspectives on producer responsibility. They talk about how NPA was founded, what producer responsibility means, and what to consider when designing packaging.
”We always keep the producer’s perspective in everything we do.” – Helena Nylén
Listen to Helena Nylén, CEO of Näringslivets Producentansvar, talk about the purpose of producer responsibility for packaging and what your company needs to do to meet its obligations. She also highlights the expertise, support, and work that NPA provides on behalf of producers.
English subtitles are available as an option.
“It is reasonable that producers are responsible for the entire loop.” – Karin Brynell
Listen to Karin Brynell, CEO of Swedish Food Retailers Federation, talk about the background to the establishment of NPA. She highlights both the importance of taking producer responsibility and the principles behind how NPA’s packaging fees are determined.
English subtitles are available as an option.
“High‑quality circular material recycling is a priority for us and our customers.” – Einar Ahlström
Listen to Einar Ahlström, materials specialist at NPA, explain what support we can offer your company in fulfilling your producer responsibility, and how the choices you make already in the design process can influence whether your packaging can be material‑recycled – and whether it can be recycled in a circular way.
English subtitles are available as an option.
“For us at Orkla Foods, both sustainable products and sustainable packaging are important.” – Elna Hallgard, Orkla Foods
Listen to Elna Hallgard, Head of Packaging Development at Orkla Foods, as she explains how they work to develop the best and most user-friendly packaging possible for their products – while also ensuring that it can be recycled.
Get to know us better – This is Näringslivets Producentansvar
Curious about the purpose of producer responsibility for packaging, what we at Näringslivets Producentansvar do, and how your company can get support? This video explains, among other things, our role in the system and how your company can receive guidance on navigating regulations, packaging design, and sustainability requirements.
More Videos and webinars
Why is it so important that each packaging material can be source‑separated and recycled in clean material streams?
The answer is that, for packaging to be considered suitable for high-quality material recycling, the materials must be easy to separate. Materials should not be mixed or contaminated by other material types and should preferably be made from mono-materials. Watch the film to learn what to consider when designing packaging for maximum material recycling.
Will you become a producer on August 12th?
On August 12, 2026, the PPWR will begin to apply in practice, and the definition of who is considered a producer will change. In this video, Henrik Nilsson provides a brief overview of what this change will entail. For those who will become producers of private label products on August 12, NPA can now provide a power of attorney form that authorises the filler to report on behalf of the trademark owner
Advent calendars – packaging or product?
Listen as Anssi Lehtevä, Key Account Manager at NPA, explains the difference between four common types of advent calendars and which ones you, as a producer, need to report in your packaging volumes.